Analyse and Optimise Customer Keyword Searches
Go to Marketing>Search Terms and you’ll find an invaluable record of all the search terms the visitors to your site have ever used. Click twice on the ‘Number of Uses’ column to sort from highest number of searches.
There are some weird search terms that have probably been created by robots/automated programs e.g. search terms like ‘ or 1=1– . Those search terms can be deleted.
Create Targeted Content
The great thing about these ‘Search Terms’ is that you can point particular searches to particular pages of your website. Click one of the search terms to edit it e.g. ‘red’. Now enter the URL which shows all red items in your website i.e. hand-picked, red items that you want your customers to see when searching for red items. This gives you full control over what your customer sees.
The Search Terms also provide valuable insights into what your customers are looking for when they arrive at your website. You’ll probably find some useful information which will allow you to create even more in-depth custom content for specific search terms which have a high level of searches.