Black Friday & Cyber Monday Marketing

Black Friday and Cyber Monday are American sale days immediately following Thanksgiving. The British equivalent of these days from a business perspective might be the January Sales. As the ability to purchase online has broken down many barriers for consumers purchasing goods and services abroad, we have grown accustomed to Black Friday and Cyber Monday and these sales opportunities are also slowly being adopted in the UK as well.

If you trade online selling goods and services then you will not want to ignore these opportunities for increasing your turnover at this time of the year. Why should you bother offering discounts I hear you ask? Well some people get all of their Christmas shopping done on these sales days so if you’re NOT offering a discount then you could lose customers to those companies that ARE offering discounts.

While asked to state when they intend to get their holiday shopping done, 23% said they’ll do so on Cyber Monday. But a far higher percentage, 37%, said they’re preparing to survive the mad throngs of Black Friday. (Another 40% reported they’ll shop on their own schedule, thank you very much.)


Advertise Black Friday Discounts on Your Website

If your website has a space on the homepage for advertising banners then include a banner like the one below:

black friday website sales banner

Black Friday Online Advertising Banners

Don’t forget to update your advertising banners with each and every season including Black Friday sales. By updating your banners with details of your sale you will catch shoppers looking to grab a bargain or two.

Here’s a list of banners you might want to update:

  • Affiliate banners
  • Google content network banners
  • Your own website banners appearing in sidebars
  • Any paid advertising you have on other websites
  • Social media banners like your Facebook covers


Announce Black Friday Sales in Your Newsletter

Re-use your custom banners yet again in your newsletter. All you need to do is add said banner and click SEND!

Joining in the Black Friday marketing bandwagon for seasonal sales is an absolute must if you want to increase your turnover at this time of the year. If you don’t you may lose customers to your competitors as they are out in full force shopping for bargains during this time.

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Nina Young About the author

I studied mathematics at university, taught myself software development, honed my skills with multinational companies such as IBM and have set up and sold my own businesses. My perspective covers the all important period when a business moves from small and successful to substantial and market-leading, and my personal experience allows me to provide online solutions that give business leaders mastery of their online presence and control over business development.

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