Thoughts From Our Blog
Black Friday & Cyber Monday Marketing
Black Friday and Cyber Monday are American sale days immediately following Thanksgiving. The British equivalent of these days from a business perspective might be the January Sales. As the ability to purchase online has broken down many barriers for...
Help Potential Customers Find You
Take a look at any business forum and you’ll see that many small business owners struggle to attract visitors to their company website. Imagine if you could get inside the mind of your customer and know exactly what words they use when searching for the products or...
FAQ: Disable Magento Product Tags
To remove the Magento product tab, where people can add their own tags to your products, in two different ways. 1. You can either disable tags feature in your magento completely (System -> Configuration -> Advanced -> Disable Modules Output and set No for...
7 Top Ideas for Boosting Online Sales
These 7 top ideas for boosting online sales are just as useful if you've already been in business for years or if you're just starting out with your eCommerce website. 1. Free Gifts Let's face it everyone loves freebies! How irresistible is it when you are shopping...
25 Percent Drop in Website Sales: When Website Redesigns Go Horribly Wrong
I received a call recently from someone who, after a website redesign for his e-commerce business, was experiencing a 70% drop in website visitors and a 25% drop in sales. This resulted in his business operating at a loss over the last 2 months and needless to say he...
4 Fun Halloween Marketing Ideas for Small Business Owners
The leaves are changing colours, and I bet you can notice the chill in the air. Kids are planning their costumes while parents are digging out the spooky decorations from last year. Finally Halloween is here! While there are more than one ways of enjoying the holiday,...
