Fashion Marketing Ideas

by | Feb 12, 2014 | Marketing, SEO

I love everything about fashion so naturally my favourite businesses to work with and promote are those in the fashion niche. I’m often asked what could possibly be so different about promoting a fashion brand? Well where should I start – there are SO many...

How to remove subcategories from category URLs

by | Dec 2, 2013 | FAQS, SEO

If you want to remove parent categories from the Magento category URLs unfortunately there is no setting for this in Magento admin. Here’s an example of what we are trying to achieve. We’re trying to change this: handbags.com/handbags-all/style/leather-handbags.html...

All That You Didn’t Know About Marketing on Google

by | Nov 29, 2013 | Marketing, SEO

Marketing on Google is now more complex than just optimising your website or selecting Pay-Per-Click Advertising. Google has now concocted a host of applications to help you clamber up the search engine result pages and stage a triumphant podium finish. An empowered...

Does Regular SEO Really Matter?

by | Jul 17, 2013 | SEO

Once upon a time you could definitely get away with doing a little SEO once in a blue moon. I know because those were the days when I first started out in SEO. However times have changed and SEO is no longer as simple, nor easy, as it once was. There are more and more...

Getting Ahead in Local Search Results

by | Jul 5, 2013 | Local Search, SEO

Did you know that amongst all the latest updates and improvements, that Google are also targeting the improvement of local search results? That means if you’re a business that offers a local service like a solicitor, dentist, gardener, estate agent etc then you...