How to Add Google eCommerce Conversion Tracking to Magento

Read these two articles which will show you how to add Google eCommerce conversion tracking to your Magento website.

This article shows you how to switch eCommerce tracking on in Analytics: https://support.google.com/analytics/answer/1009612

This article shows you how to create the code to insert into your order confirmation page: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

The file you need to add any conversion tracking codes to is:

/app/design/frontend/default/templatename/template/checkout/success.phtml

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Nina Young About the author

I studied mathematics at university, taught myself software development, honed my skills with multinational companies such as IBM and have set up and sold my own businesses. My perspective covers the all important period when a business moves from small and successful to substantial and market-leading, and my personal experience allows me to provide online solutions that give business leaders mastery of their online presence and control over business development.

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