The Luxe Collection

The Luxe Collection offers luxury decor and dinnerware hire for weddings.

We took over the management of this site after it was initially created, to implement lots more features and improvements. The business also underwent a complete name change and change of domain name, which had a negative impact on SEO value and existing positions in the search engines. As a result of the SEO we implemented each month, the number of visitors to the site has now been restored and search engine positions continue to increase month-on-month. At the time of writing we achieved a 25% increase in organic (search engine) traffic to the site in the last 3 months, compared to the 3 months prior to that.

Initially created as a “request a quote” site we also implemented the ability to actually purchase items from the online store. We also implemented some usability improvements with a drop-down menu showing all categories at once, and an improved menu on mobile. Creating or amending interfaces with usability in mind leads to a much nicer browsing experience, and customers will remain on your site for longer and are more likely to purchase from you.