seo link building

SEO 101: What is Link Building

What is link building anyway? This is a question we are asked many times each week, so here’s a short overview to answer that question. Link building is a process of acquiring links from other websites to your own website. In other words, it’s the practice of getting other websites to link back to your site (links are often referred to as “backlinks”). The purpose of link building is to improve a website’s search engine visibility and ranking in search results.

Search engines like Google use links as a way to determine the authority and popularity of a website. The more quality links a website has pointing to it, the more likely it is to rank higher in search results.

Link Building Ideas

Link building can be done in various ways, including:

  • Creating high-quality, original content that other websites will want to link to.
  • Reaching out to other websites and asking them to link back to your site.
  • Guest blogging on other websites and including links back to your site in your author bio or within the content.
  • Participating in forums and online communities, and including links to your site which show useful information related to the topic at hand.
  • Building relationships with owners of other websites in your industry and collaborate on content that includes links back to both sites.

Natural Link Building

It’s important to note that link building should always be done in a natural and ethical way, and not through tactics such as buying links or using link farms, which can result in penalties from search engines. In other words these methods can do much more harm than good, especially if your website gets banned from Google.


Nina Young About the author

I studied mathematics at university, taught myself software development, honed my skills with multinational companies such as IBM and have set up and sold my own businesses. My perspective covers the all important period when a business moves from small and successful to substantial and market-leading, and my personal experience allows me to provide online solutions that give business leaders mastery of their online presence and control over business development.

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