What is link building anyway? This is a question we are asked many times each week, so here’s a short overview to answer that question. Link building is a process of acquiring links from other websites to your own website. In other words, it’s the practice of getting other websites to link back to your site (links are often referred to as “backlinks”). The purpose of link building is to improve a website’s search engine visibility and ranking in search results.
Search engines like Google use links as a way to determine the authority and popularity of a website. The more quality links a website has pointing to it, the more likely it is to rank higher in search results.
Link Building Ideas
Link building can be done in various ways, including:
- Creating high-quality, original content that other websites will want to link to. This is usually done by writing articles for your blog.
- Reaching out to other websites and asking them to link back to your site.
- Guest blogging on other websites and including links back to your site in your author bio or within the content.
- Building relationships with owners of other websites in your industry and collaborate on content that includes links back to both sites.
Natural Link Building
It’s important to note that link building should always be done in a natural way, and not through tactics such as buying links or using ‘link farms’, which can result in penalties from search engines. In other words these methods can do much more harm than good, especially if your website gets banned from Google. An example of this is to buy links on sites like Fiverr: do not do this!! There are no shortcuts to link building and it simply takes effort, which requires dedicating some time to your SEO campaign each month on an ongoing basis.