Nina’s passion for web development stems from her love of beautifully designed, high-performing websites and her knack for solving complex technical challenges.
With a strong focus on achieving business goals, Nina ensures that every website she builds enhances sales, automates processes, and delivers an exceptional user experience. By streamlining systems and implementing best practices in usability and conversion optimisation, she creates websites that don’t just look great—they work efficiently to convert visitors into customers.
Self-taught in software development, Nina earned dual IBM Advanced Professional certifications in Application Development and System Administration, launching her career as a professional software and web developer. In 2006, she founded her own web design, development, and SEO company, which rebranded as Elan Creative in 2020.
Elan Creative brings together Nina’s expertise in creative web design and strategic problem-solving. With decades of experience in the digital space, she advises clients on the best strategies for online success, ensuring they gain a competitive edge.
Conversion Rate Specialist
Good website design isn’t just about making a pretty website. A website should always have goals i.e. to generate leads, sales, donations or whatever else it is that your business needs.
At Elan Creative one of our first questions when starting any project, is ‘what are your goals?’. We craft your website layout, style and copy to draw your visitors into taking the actions you want them to take. Simple and distraction free. That’s what good website design is all about: make it super easy to get your visitors to take the action you want them to take, and encourage them to do it.
Nina is both UX Designer and Conversion Rate Optimisation certified. This means she knows how to design and optimise your website to make it perform, and to achieve your business goals.
System Administrator &
Software Developer since 1999
A professional website developer since 1999, Nina once held IBM Advanced Professional certifications. While these credentials have since expired, they reflect the rigorous methodology and solid foundation in system architecture that continues to inform her work today.
